Notice of Privacy Practices
The Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) requires that medical offices inform patients of their rights, as well as medical providers’ responsibilities, with respects to disclosure of patient’s’ medical records.
The following outlines our policy in that regard:
Our office will keep all of your medical information confidential and will release it for the following purposes (or when authorized in writing by you to disclose it elsewhere):
- TREATMENT: Our Registered Dietitians will use information to treat you. Our clinical staff has access to your entire record because often your past medical history is pertinent to your care.
- BILLING: Our Billing Office will use the information to bill you or your insurance company. Sometimes carriers request office notes or operative notes in order to process a claim.
- APPOINTMENTS AND DEMOGRAPHICS: Our Front Desk Staff has access to your record for purposes of scheduling your appointments and updating your demographic information in our computers.
- RECORDS MAINTENANCE: Our Filing Assistant has access to your records in order to copy them when requested by you or your representative.
Our office will use the information for business purposes such as quality improvement or to contact you or to send information. Because we believe that regular care is crucial for your general health, we will remind you of a scheduled appointment or that it is time for you to make another appointment. Additionally, we may contact you to follow up on your care and inform you of treatment options or services that may be of interest to you or your family.
These means of communication are an important part of our philosophy of partnering with our patients to be sure they receive the best preventative care modern medical nutrition therapy can provide. They may include postcards, letters, telephone reminders, or electronic reminders such as e-mail (unless you tell us that you do not wish to receive any of all of these reminders).
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.