Private practice dietitian
nutrition business coaching

Strategically grow your nutrition practice for long term success

Learn how today

Dietitians just starting out

Launching a practice can feel intimidating, especially when you’re unsure where to begin. We’ll help you establish a strong foundation with guidance on everything from defining your niche to setting up systems that make the business side feel manageable.

Established practitioners looking to scale

Maybe your practice is up and running, but you’re ready to take it to the next level. Coaching can help you refine your services, streamline operations, and explore new growth opportunities without burning out.

Professionals wanting support with systems, marketing, or client flow

From managing referrals to creating a marketing strategy that works for you, we’ll focus on the areas that feel most overwhelming. Together, we’ll identify bottlenecks and build sustainable solutions that free you up to do more of the work you love—helping clients.

Business coaching
for nutrition
professionals

Whether you’re just beginning your private practice journey or looking to refine and grow an established business, our coaching is designed to meet you where you are.

We know that running a nutrition practice comes with unique challenges—balancing client care, marketing, and business operations can feel overwhelming.

That’s why our coaching focuses on practical strategies, tailored support, and real-world experience to help you move forward with clarity and confidence.

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Tools for building a successful practice

Our coaches are on your team every step of the way to guide you, keep you accountable, and so much more

Succession planning

Ensure a smooth transition for your practice’s future with strategies that protect your clients and your legacy

Employee management

Build and support a strong, productive team through effective hiring, training, and retention practices

Workflow optimization

Implement systems for patient care, admin tasks, and more in your practice to help you work smarter, not harder

Promotion & marketing

Learn how to effectively showcase your services and reach the right clients without feeling salesy

Billing & insurance

Navigate the complexities of billing and insurance with clear systems that support your financial stability

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Building your own practice is both exciting and scary

Our business coaching is built on decades of experience from dietitians who have founded, grown, sold, and purchased their successful group private practices.

We’ve navigated hiring, marketing, billing, insurance, and succession planning firsthand — and we know what works in the real world, not just in theory.

Beyond our own practice, we’ve guided countless dietitians at different stages of their careers, from those just starting out to seasoned professionals scaling their businesses.

With a balance of practical systems, strategic insight, and compassionate support, we help you grow a sustainable practice that reflects your values and goals.

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Working with a business coach is easy

Get to know your goals

We start by getting clear on where you are now and where you’d like to be. Whether it’s growing your client base, streamlining systems, or planning for the future, we’ll identify your top priorities.

Create a customized plan

Next, we design a step-by-step roadmap tailored to your unique practice. You’ll get strategies that fit your goals, resources, and strengths, so growth feels both doable and sustainable.

Implement with support

You don’t have to figure it out alone — we’ll walk with you as you put the plan into action. With ongoing feedback and accountability, you’ll build confidence and momentum every step of the way.

Meet our nutrition business coaches

Rebecca Bitzer MS, RDN, LDN, CEDRD

Hi, I’m Rebecca and I am here to help you confidently create the nutrition counseling practice of your dreams. Thirty years ago, I started a private practice in nutrition counseling that has grown to 12 dietitians with four office locations in Maryland including telehealth. In 2021, I retired and sold my private practice to 2 of my employees, who allow the Rebecca Bitzer and Associates to live on. I can help you avoid the potential pitfalls of running a nutrition counseling business, scale your practice, build it to sell, and set up your practice to run itself without having to see clients as a business owner.

Klara Knezevic RDN, LDN, CLT

Hi, I’m Klara! My journey at RBA started almost 10 years and I have risen up the ranks from student intern to dietitian, then management and now CEO and co-owner. Managing a large group nutrition practice is no easy feat, and I have the tips, tricks, and know-how to help you do it! I can help you streamline your systems to make sure the administrative and clinical sides of your practice run smoothly, so you too can feel confident in interviewing, hiring, and supervising members of your team, marketing your business, and navigating all the nuances of being a participating insurance provider.

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What coaching clients are saying

Thank you, Rebecca, for a great coaching experience. In our sessions, you have heard what I have said, have provided practical guidance with understanding for what would work for my personality and situation. I appreciate the ability now to take my business to the next level, largely related to your out of the box thinking, motivational interviewing skills and value of the care that we provide as private practice RDs. My best to you in your own ventures.
Klara is a great mentor. She is supportive, encouraging, and extremely patient. As a new dietitian, I was leery of going into private practice, but Klara boosted my confidence and was there for me every step of the way. I would not have been successful so quickly without her help! She prepared me with everything I needed to know, celebrated my victories, and offered moral support when necessary. I would not hesitate to recommend Klara for any dietitian who needs a mentor.
I was there…immersed in my first year of private practice doing well, but…I needed to take everything to the next level. I didn’t have the time or energy to reinvent the wheel. Rebecca guided me through an incredible amount of work in 4 months. I continue to implement steps of our business coaching plan which keeps my business growing every day. She is encouraging and positive, empowering RDs not simply to be successful but to stand out as leaders in healthcare. It has been a great experience working with Rebecca, solidifying my dreams. Increased 400% over last year.
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Frequently asked questions

Not at all. We work with dietitians at every stage — from those just starting out to seasoned practitioners ready to scale or refine their systems. Coaching is customized to your unique needs and goals.

We can dive into everything from client flow, billing and insurance, and marketing, to workflow optimization, employee management, and succession planning. No two practices are the same, so we’ll focus on what matters most to you.

You’ll start with an initial consultation to outline your goals, then we’ll create a tailored plan of action. From there, we can meet one-on-one as needed — whether for a single session, a short series, or ongoing support.

Our coaches are practicing dietitians and business owners who have built successful, sustainable practices themselves. We combine real-world experience with proven systems so you get strategies that actually work in practice, not just in theory.

Our dietitians are not only credentialed experts but also compassionate communicators. We combine evidence-based information with practical tips and interactive elements to create sessions that employees can apply right away.

It’s simple—just reach out through our contact form, and we’ll set up a quick call to discuss your needs, goals, and logistics. From there, we’ll provide a proposal and confirm your event details.

Resources for private practice dietitians

Welcome to the Rebelution: Seven Steps to the Nutrition Counseling Practice of Your Dreams

Inside you will find 30 years of private practice experience outlined in one easy to follow workbook revealing how to:

  • Double your income in private practice
  • Earn what you are worth doing what you love
  • Achieve work/life balance and beat the burnout
  • Succeed in private practice with passion, heart, and inspiration
  • Stop guessing on business decisions and start strategically planning
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Start your health
journey today

Whether you’re managing a condition or just want to feel better in your body, our Maryland-based registered dietitians are here to help with expert, individualized nutrition care.

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