Klara Knezevic RD, LD, CLT
Chief Executive Officer & Co-Owner
Klara Knezevic is a seasoned business owner and influential figure in the field of nutrition and healthcare management. Her career in private practice began in 2014 when she joined Rebecca Bitzer & Associates (RBA), a growing and well-regarded group practice. In her role as a new dietitian, Klara took on the responsibilities of billing, marketing, and management while simultaneously providing exceptional care to her clients.
In 2019, she advanced into the role of Chief Operating Officer (COO) within the practice. Here, she continued to demonstrate her talents in supervision and training by cultivating a team of skilled dietitians. Klara also undertook the responsibility of overseeing the social media and marketing teams, ensuring that the organization’s messaging aligned seamlessly with its core values.
The pandemic in 2020 presented many challenges to the health care community, which were met head-on by Klara and the RBA leadership team. They created innovative systems and procedures that allowed the entire team to seamlessly transition to a telehealth-only model. This strategic thinking ensured uninterrupted service delivery during these unprecedented times.
In 2021, Klara along with her business partner acquired RBA, marking the completion of a career long goal and the beginning of her entrepreneurial journey. Under her leadership, the clinical team continued to expand from an initial 7 to an impressive 17 dietitians, with this number steadily rising each year. Klara’s strategic decisions propelled the business to new heights, resulting in an astounding 81% increase in revenue in 2022.
Managing a team that handles more than 20,000 appointments annually, Klara’s dedication to efficiency and excellence is evident. Her adept management extends to the digital realm, overseeing a website with over 70,000 users per month.
Beyond her role as a business owner, Klara is committed to fostering a supportive community within her practice, where each team member is not just an employee but a valued contributor to the organization’s success. She provides supervision and creates an environment that encourages both personal and professional growth among her team members. In her commitment to clinician wellbeing, she believes that a healthy, engaged team is the foundation for delivering outstanding healthcare services.
Eager to share her knowledge and expertise, Klara extends her influence by providing business coaching, particularly to fellow dietitians aiming to scale their practices and establish successful group practices. Her commitment to the field goes beyond the bottom line; it’s about fostering a community of thriving, innovative, and compassionate healthcare professionals.
In every endeavor, Klara Knezevic exemplifies the perfect fusion of business acumen and a genuine dedication to improving health outcomes through nutrition. Her story goes beyond individual success, serving as a testament to the impact of empowering those around you and wholeheartedly committing to cultivating a thriving and fulfilled workforce.
Qualifications
Certifications
- Registered Dietitian Nutritionist
- Licensed Dietitian Nutritionist
- Certified LEAP Therapist
Education
- Bachelors of Science in Dietetics from University of Maryland, College Park
- Bachelors of Science in Psychology from University of Maryland, College Park
Trainings
- Providing Trauma Informed Dietetic Care
- Providing Culturally Competent Care
- Eating Disorder Bootcamp Workshop with Jessica Setnick
- Lifestyle, Eating and Performance Certification
- Certificate in Leadership Essentials from Cornell University
Accomplishments
- Coauthor of Nourished: 10 Ingredients to Happy, Healthy Eating
- Coauthor of Cooking with Food Sensitivities Survival Guide
- Coauthor of Cooking with Diabetes